YouTube: Targeting The Watcher’s Search Engine
The earths’ population exceeded 7 billion in 2012. Over 2 billion people are
connected to the Internet. Recently, Facebook acquired its 900 millionth
Your outreach, as an Internet marketer and online business owner, is HUGE.
With such an enormous segment of the population connected online, comes
many new ways of reaching out and connecting with your target audience.
But one of the easiest ways to REALLY engage potential customers is by
creating interactive ad campaigns.
We’re talking “video marketing”.
Of all the video based community sites, the leader is indisputably
YouTube.com. In fact, it’s rated as the 3rd most viewed website in the world,
ranking just after Google and Facebook.
With over 800 million unique visitors to YouTube.com every month, your
audience is unlimited.
The key is to create a video that attracts the masses!
This begins with identifying your audience and knowing your market. You
simply can’t create a compelling video unless you know WHO is watching it.
You need to get inside the minds of your average customer, so that you can
push their hot buttons and touch down on what’s most important to them.
Knowing your demographic gives you the tools you need to gear your
business towards what they want, and will respond to. This means incredibly
high conversion rates = skyrocketed income!
In order to figure out what kind of video will likely yield the best response,
you’ll need to analyze your market, eavesdrop within social media platforms
like Twitter and Facebook paying close attention to active (repeat)
conversations, questions and comments.
You will also want to drop by popular forums in your market, browsing active
threads where you can take part in open discussion. You will also want to
scout out existing videos with a high number of responses and views in order
to see what existing formats are working well within your market.
Here are a few tips when creating a successful video campaign:
Get People Talking!
Viral YouTube videos all have one thing in common: They are unique, they provoke
thought and encourage conversation. Videos go viral when they are shared
between friends, who continue to pass it on to others. Don’t be afraid to
stand out from the crowd, in fact, you NEED to stand out!
Label & Tag Your YouTube Videos
Make sure that you assign keywords and tags to your videos to help people find them. If you aren’t sure what keywords are being hit the most, scout out competing videos for a quick overview of what is working.
Create Video Responses
If you want to create a quick YouTube video that will get a lot of attention, look for the
top videos in your market and create a video-based response! Make sure
your message is relevant to the original video and conveys a positive
• YouTube had more than 1 trillion views in 2011.
• Over 500 hours of YouTube videos are shared on Twitter every minute.
• There are over 3 billion hours of video uploaded to YouTube every
• 60 hours of video are uploaded to YouTube.com every minute of the
• YouTube Mobile receives over 600 million views a day.
• Partner revenue has more than doubled in 2011.
• Over 100 million people take a social action on YouTube (like, comment,
rate, etc) every single week.
• YouTube is localized in 39 countries in over 50 languages.
There is no better way to penetrate your market and get people excited about
your offer than with YouTube video marketing campaigns. Not only can you exploit the
power of video marketing to propel your viewers into taking action, but you
can quickly establish a defined brand of your own.
A recent study found that YouTube currently accounts for more than 25% of all searches on Google!
Additionally, more searches are performed through YouTube.com than
through Yahoo! And according to eMarketer.com, over 50% of all traffic
comes from video marketing channels!
Video also has the power to covert extremely well, because you’re able to
really motivate people and get them to take action in a whole different way
than with traditional marketing formats.
Studies have shown that video sites have the power to convert as high as
30%! That’s phenomenal when you consider that standard websites typically
convert at only 2-3%.
Why is video such a powerful source of quality traffic?
It’s simple! Videos add life to our marketing campaigns. You’re able to
connect with your audience and deliver a memorable, and interactive
experience that simply isn’t possible with any other form of marketing.
Videos transform static, traditional marketing campaigns into action-driven
presentations that unleash our message in a powerful, dramatic way, while
tugging at emotions and working towards establishing a powerful connection
with our audience.
There are many ways to create compelling YouTube video presentations. You can
outsource your video creation and editing for as low as about $25 per 30-
second video to freelancers, or create simple video presentations yourself
using PowerPoint slideshows, or even article content!
Also keep in mind that you might not even have to purchase any extra
software either, since the majority of new computers come bundled with
video production software.
These programs will help to add functionality to your YouTube videos, while making it
easy for you to integrate sound (audio narratives, music, etc), as well as
highlight important notes, and of course, they provide you with added
flexibility with editing video content.